This video provides an overview of how to use the DJI Mini 4 Pro drone. It covers essential setup steps, flight controls, and tips for capturing aeriel footage. 

In this video, you’ll learn how to set up and use the DJI Mavic 3. It covers unboxing, initial setup, flight controls, camera settings, and tips for flying.

In this video, Derek from the B2B Institute discusses alternative marketing strategies for B2B marketers, highlighting the value of thinking differently. He explores key ideas around understanding customer behavior, building brand recognition, and simplifying marketing approaches for greater impact.

In this video, Jenna Pipchuk and Jeff Lowe from Smart Technologies discuss how they transformed their company’s approach by aligning marketing and sales teams. They share insights on creating a Unified Commercial Engine, reorganizing around the customer journey, and the benefits of joint efforts for improved results and employee engagement.

In this video, Rob Markey from Bain and Company discusses the importance of delivering value to customers and the need for a shift in marketing metrics. He emphasizes how companies that prioritize customer satisfaction and loyalty outperform their peers, offering insights on improving customer value and fostering organizational culture change.

In this video, Doug Novak discusses the evolving expectations of B2B buyers and the need for businesses to provide personalized, seamless purchasing experiences. He shares actionable strategies for improving brand building, leveraging customer data, and creating a connected customer journey to meet these changing demands.

This video highlights a global brand campaign by Bloomberg Media and Donor Detroit aimed at empowering modern leaders to drive positive change. The campaign focuses on providing data and insights to inspire action on environmental, social, and governance issues, while addressing gaps in leadership preparedness across demographics.

This video explores Caterpillar’s unique marketing strategies, including their CAT trials, which showcase equipment capabilities and engage decision makers. Through creative collaborations, a focus on STEM education, and integration of pop culture, Caterpillar successfully increased viewership and earned media coverage while connecting with their B2B audience.

This video highlights a customer-centric approach to marketing, focusing on understanding the target audience and creating tailored campaigns that align with their needs. EY emphasizes the use of market research, storytelling, and engagement to connect with clients, build brand affinity, and measure customer satisfaction.

In this video, Emily Ketchin, CMO at Lenovo, and Casey Jones, CEO at BriefLogic, discuss how B2B marketers can thrive in times of disruption. They share strategies for aligning marketing and sales, navigating chaos, and improving talent retention, while also offering insights on enhancing the briefing process for agencies.

In this video, Sven D’Aleniello of Lexmark and Jeremy Cochran of Stein IAS discuss how Lexmark transformed its enterprise marketing into a multi-billion dollar opportunity. They highlight the importance of aligning sales and marketing, applying data-driven insights, and improving sales efficiency through collaboration and structured solutions.

In this video, Milton Wong, VP of Marketing Operations at HSA Bank, discusses the evolving role of marketing operations as a strategic advisor and cross-functional partner in digital customer experiences. He highlights the impact of marketing technology, the importance of collaboration with IT, and the need for problem-solving and engineering skills in the next wave of modernization.

In this video, Dominic Chu, Lainey Johnson, and Mike Rucker discuss the integration of branded content and marketing to businesses, emphasizing the role of storytelling in partnerships. They highlight EY’s successful campaigns, including “Business Interrupted” and “Leadership in Action,” which provided valuable insights and boosted brand favorability through authentic, audience-focused content.

In this video, Danny Nail and Juliet Randall from Salesforce discuss the evolution of their Account-Based Marketing (ABM) program and its focus on delivering personalized customer experiences. They highlight the importance of trust, collaboration, and the use of AI for better insights, while sharing best practices through a global ABM playbook and center of excellence.

In this video, Matt discusses a study on B2B customer experience, highlighting generational differences in customer preferences across industries. He advises B2B marketers to use these insights to improve customer experiences by focusing on empathy, aligning with customer needs, and avoiding organizational silos.

In this video, Stephanie Moritz, Chief Marketing and Communications Officer at the ADA, discusses the importance of aligning brand marketing with shared values. She emphasizes the need for organizations to go beyond transactions by actively living their values through advocacy, innovation, and inclusion, creating a lasting impact.

In this video, Juliet Randall, Ann Marie Gothard, Lindsay Kohlross, and Kim McNeil Downs share insights on leadership and supporting women in the industry. They discuss the importance of mentoring, sponsorship, and fostering a positive company culture while offering advice on embracing opportunities and empowering the next generation of women leaders.

This webinar explores the intersection of branding and books, focusing on the role of marketing in book cover design and author branding. The panelists discuss the influence of social media, publishers’ involvement, and the cultural significance of books as status symbols, expressing optimism about the future of publishing.

This video features a virtual event with three prominent journalists discussing the challenges and changes in the media industry. They explore topics such as the influence of social media, transparency in journalism, and how PR professionals can offer valuable content to journalists.

This video explores the role of signs and symbols in brand building, marketing, and retail, with insights from experts in commercial semiotics. It highlights how semiotic analysis helps brands craft emotional connections and communicate effectively through visual and verbal cues in advertising and packaging.

This webinar explores the role of emotive marketing in the B2B industry, with panelists discussing the importance of creating emotional connections with audiences. They share insights on authenticity, relatability, and the risks of emotive marketing, emphasizing its power to engage customers on a deeper level.

This video provides instructions on how to do a screen recording using OBS Studio. It covers the essential steps for setting up OBS Studio, including adjusting settings, selecting the recording area, and saving your screen captures.